Digital marketing is not a new concept but social media resources have made it easier more than ever. That is why, many digital marketing experts are spending time to build a presence on the platforms that best represent them and their companies. There are many platforms out there but the best ones are Youtube, facebook,twitter, linkedIn, Yelp, Instagram, WhatsApp and Reddit. To take advantage of these platforms, these are some suggestions that every entrepreneurs and small business owners should follow.
Go mobile: Your marketing platform should be “mobile-centric” instead of just “mobile-friendly.” because we are always on- the -go and your mobile devices must be connected to the social-media platforms that accessible to your customers.
Create compelling content: Our attention spans continue to drop—now just eight seconds, on average, according to a Microsoft study. Grab readers’ attention with information tailored to their needs and they’ll come back for more. “Put your products, services, business and employees in your content,” says Christian Eberhardt, sales manager at Twitter. “Use imagery and video to drive engagement.”
Dive into data: Modestly-priced data-mining software can unearth sales and other customer information within your spreadsheets and reports, for insights you can act on: Personalizing offers and improving customer service.
Think big (without spending big): No business is too small for digital marketing. These resources let you spend wisely, to elevate visibility and reputation. Focus on keyword search and search engine optimization to attract more attention.
Pay the piper: Relying on organic means to find your audience stack the odds against you. Amplify your presence, impact and reach through paid advertising on key sites.
Build a profile: Spending a few minutes on your LinkedIn and other social media profiles—and amplifying that visibility with well-placed, paid social media posts—will raise your digital profile and attract new customers better than traditional networking would.
Ask permission: Nobody wants spam. Earn the respect of your customers, prospects and influencers through permission marketing—a selling approach that requires explicit agreement to receive emails, newsletters or texts. Send “push” content only to those who want it, and leave everyone else off your distribution lists.
Try “buy” buttons: Consumers can make purchases in one click, without even leaving Facebook, YouTube and other social media sites. These “buy buttons” are gaining popularity and increase the likelihood of a completed purchase, while freeing you from investing in costly app development.
Email often: The so-called death of email marketing has been greatly exaggerated. In fact, email continues to be one of the most useful, cost-effective marketing tools: 78% of consumers aged 35–44 rank it as the communication platform they most prefer, according to MarketingSherpa. Used appropriately, it can be a powerful marketing tool.